How to Weaponize the English Language

I really enjoyed my presentation at the 2009 Birmingham BarCamp because it allowed me to share with others the joys of two of my favorite things: advertising and manipulating people.


 

More resources:

"50 Trigger Words" - Copyblogger

Semantic noise - The Open Knowledge Online Guide to Public Speaking

Performance anxiety - UAB Opera director on stage fright

Creative briefs - Excess Voice (simple), AdCracker (less simple)

Creative strategy - AdCracker

 

Ads mentioned in the presentation:

Hardee's

Chevrolet

Bud Light ("Drinkability")

Requip (Restless Leg Syndrome)

Olay Total Effects ("The Seven Signs of Aging")