How to Weaponize the English Language
I really enjoyed my presentation at the 2009 Birmingham BarCamp because it allowed me to share with others the joys of two of my favorite things: advertising and manipulating people.
More resources:
"50 Trigger Words" - Copyblogger
Semantic noise - The Open Knowledge Online Guide to Public Speaking
Performance anxiety - UAB Opera director on stage fright
Creative briefs - Excess Voice (simple), AdCracker (less simple)
Creative strategy - AdCracker
Ads mentioned in the presentation:
Bud Light ("Drinkability")
Requip (Restless Leg Syndrome)
Olay Total Effects ("The Seven Signs of Aging")

