Meet UAB

The Meet UAB viewbook for new and potential employees pushed me over the edge from knowledgeable copywriter to Rainman. How much does Vulcan weigh? How many public high schools are in the Birmingham-Hoover Metropolitcan Statistical Area? What's the best place in town to rent hiking equipment? They don't need a brochure at all; they've got me and I've got all of that information conveniently in my head. Taking up room that could be occupied by other stuff.

 

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