Higher-education marketing doesn't leave a lot of room for intriguing, conceptual advertising. So getting relatively free rein from the School of Engineering to promote their Information Engineering and Management master's program was a thrill that had our creative team camping out in our director's office throwing ideas around over Smarties and highly caffeinated beverages. The result was this lone man, forlornly prairie-dogging over an expanse of silent cubicles. Poor guy.

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