Collateral
It's easy to make a brochure informative. It's also easy to make it dry as toast. I have a system for creating compelling brochures, postcards, booklets, videos, and posters from reasonably boring material. And I'm not going to tell you what it is. But no, it doesn't involve depending entirely on the art director to make my words seem far more interesting than they really are.
Global and Community Leadership Honors Program brochure

