Resume
Caperton Gillett
Summary
I'm a creative, innovative, motivated copywriter with five years’ experience as the voice of UAB. Somebody hold me back.
Work Experience
The University of Alabama at Birmingham, Birmingham, AL
Senior Copywriter, July 2006-present
The voice of the university. Responsible for compelling, vivid concepts and copy in print ads, commercials, marketing collateral, Web and print periodicals, and anything else that might be requested, up to and including holiday cards and t-shirts. Project manager of UAB Comprehensive Cancer Center magazine. Personally revamped an entire student-recruitment campaign—twice. Also contribute shorts and feature stories, including multimedia, to UAB Magazine and other alumni publications and e-periodicals. Gained fluency in doctor-ese, professor-ese, and higher-education-administrator-ese and ability to accurately translate them into English.
View of the City, Birmingham, AL
Head Writer, July 2009-September 2010
Led writing team for local cable/Internet comedy show. Wrote and contributed to scathing and hilarious takedowns of state and local politics, the tender and affectionate ribbing of local icons, and insightful and incisive commentary about social issues as they touch the lives of Birminghamsters. Also corralled a writer's room of five and a cast of twelve, all local actors and comedians, so you know what that's like. Also-also built and maintained the Web site through September 2010.
Women's Wear Daily, Atlanta, GA
Editorial Assistant, March 2004-April 2006
Wrote numerous news articles and feature stories for nationally distributed daily fashion industry newspaper and its regional publications and supplements. Covered the Atlanta apparel mart, new fashion resources, retail outlets, and arts and entertainment in the metro area as well as breaking southeastern news. Found intriguing stories where none were otherwise apparent, wrung productive interviews out of subjects who were otherwise reticent, and molded it all into articles that were otherwise unwriteable. Also oversaw freelance writers, photographers, and stylists and interns and helped to organize WWDAtlanta regional issues.
Hudson Law Offices, LLC, Columbus, GA
Paralegal, July 2003-March 2004
Assisted at residential real estate closings; prepared settlement statements and legal documents; liaised among realtors, lenders, homeowners, and attorneys. Also created comprehensive integrated marketing plan, designed interactive Web site, drafted procedural manual for closing and post-closing, and developed consumer research campaign. Showed up on Saturdays when required. Wasn't too crazy about that.
Education
Bachelor of Arts in Journalism with a concentration in Advertising, May 2003
University of Georgia, Athens, GA
Graduated cum laude with a GPA of 3.51 (3.75 in major)
President’s list, Fall 2001; Dean’s list, Fall 1999, Spring 2002
National Society of Collegiate Scholars, Delta Epsilon Iota Academic Honor Society